Skip to main content

Lazada Pioneering a sustainable future in ecommerce



Keen to carry forward the entrepreneurial spirit of their parents, who had weathered the 1997 financial crisis to launch their venture, sisters Khor Yi Thing and Khor Yi Chen decided to steer the family's traditional dried seafood business in Penang, Malaysia, from bricks to clicks in 2021.

Inspired by the success stories of other e-commerce sellers, the Khor siblings launched The Fisherman on digital platform Lazada. Said Ms Khor Yi Thing: "We were guided on our journey as new sellers by the Lazada team, which provided invaluable support in driving traffic and visibility to our online store. Though it involved its share of trial and error, we steadily expanded our customer base."

With Lazada as their compass, the sisters adeptly navigated unchartered digital territory, and now adopt a digital-first approach in managing their operations.

EMPOWERING COMMUNITIES THROUGH DIGITALISATION

The impact of digitalisation is not merely evident in the success of The Fisherman. Indeed, digitalisation has been instrumental in empowering micro, small and medium enterprises (MSMEs) across Lazada's six markets in Southeast Asia - Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam - to enhance their competitive edge.

To foster digital transformation within its seller community, Lazada organises regular Seller Conferences to facilitate learning sessions on marketing strategies and digital trends. Between last April and March this year, more than 30 such conferences have been convened across the region. Additionally, its Seller Community forum allows members to connect with one another, and integrates support resources such as Lazada University and Help Centre.

For budding entrepreneurs, Lazada's four-week Buddy Mentorship Programme pairs novice sellers with seasoned mentors, nurturing a peer-support network. More than 1,000 sellers across Indonesia, Thailand and Vietnam have reaped the benefits of the programme.

Comments

Post a Comment

Popular posts from this blog

Osho Quotes on Meditation

Osho Quotes on Meditation If tea-drinking can become a meditation, then anything can become a meditation — cooking or washing your clothes, any activity can be transformed into meditation. And the real sannyasin, the real seeker, will transform all his acts into meditation. Only then, when meditation spreads over all your life, not only when you are awake in the day — slowly slowly it starts penetrating and permeating your being in sleep too — when it becomes just part of you, like breathing, like your heartbeat, then, only, have you attained to the discipline, to the essential discipline of Zen. Meditation means: drop all thoughts, drop all ideologies, drop all knowledge. Drop the mind itself. The mind is constantly talking. If the inner talk can drop even for a single moment you will be able to have a glimpse of no-mind. That’s what meditation is all about. The state of no-mind is the right state. It is your state. Millions of people miss meditation because meditation has taken on...
2 comments
Read more

Im a mum I save time doing my kids lunches using savvy hacks its easy

EVERYONE parent will know just how crazy the mornings can be when you're getting the kids ready for school. From prepping their lunches, to getting them washed and ready - time can fly by. But one savvy mum has shared just the hack to help speed up the process in the mornings. The mum, who goes by the name of Azure MacCannell on TikTok, has revealed a super time saving trick. She preps all of the sandwiches for the week, and freezes them. Azure has two lines of separate pieces of bread next to each other, On one line she spreads peanut butter, and on the other line she spreads jam. Azure then places the bread on top of each other to make a sandwich, before using a crust cutter to make the sandwiches into smaller squares. She then puts them into a big container and freezes them and use them "as needed." Azure also freezes the crust for "delicious French toast sticks." The video attracted thousands of likes, with many rushing to the comments section to share their...
Post a Comment
Read more

OSHO on Ramakrishna

Sri Ramakrishna Enlightenment Osho : There is an episode in Ramakrishna’s life.... For his whole life he had been worshipping Mother Kali, But at the very end he began to feel,”It is duality; the experience of oneness has still not happened. It is lovely, delightful, but two still remains two.” Someone loves a woman, someone loves money, someone politics; he loved Ma Kali – but love still was divided in two. Still the ultimate nonduality hadn’t happened and he was in anguish. He began looking out for a nondualist, a Vedantist – for Some person to come who could show him the path. A Paramahansa named Totapuri was passing. Ramakrishna invited him to stop with him and asked, ”Help me to have darshan of the one.” Totapuri said, ”What’s difficult in that? You believe there are two, so there are two. Drop the belief!” Ramakrishna replied, ”But dropping this belief is very difficult – I have lived with it my whole life. When I close my eyes the image of Kali is standing there. I drown ...
Post a Comment
Read more