Skip to main content

Can Olivia Rodrigo Hook Up Fans With 20 Tickets Without Scalpers Getting In the Way



PodcastOne Public Listing Collides With Viral Takedown Video From Comedian Theo Von

Olivia Rodrigo is proving that artists don't need expensive technology or a sprawling staff to make sure their lowest-priced tickets end up in the hands of fans -- and not scalpers.

Ticket brokers were crawling around Rodrigo's website on Wednesday (Sept. 13), assessing their odds of scoring tickets for the superstar's freshly announced Guts World Tour, which kicks off in February at Acrisure Arena in Palm Springs, Calif. An early spring tour headlined by Rodrigo is a pretty good bet for ticket resellers based on the singer's continued chart success: "Vampire," the first single from her new album, Guts, is currently enjoying its 10th week on the Hot 100, while the set's second single, "Bad Idea Right?", debuted in the top 10 last month. Meanwhile, the album itself earned more than 126 million on-demand streams in its first four days of release. More importantly, her 2022 Sour trek was an underplay first run tour -- Rodrigo had kept her ticket prices reasonable, averaging about $75 a ticket -- that saw demand far exceed supply and drove prices into the stratosphere.

For Guts, Rodrigo is taking a simple, innovative step to protect what she is calling "Silver Star tickets," a two-seat package she's selling for $40 a pop to individuals her team can verify as fans.

Needless to say, scalpers will want to get in on that. A $20 ticket to a high-demand concert can generate a big markup and quick profits, especially compared to tickets priced between $50 to $200 -- the price range for the Live Nation-booked tour. Tickets in the $50 to $200 range, meanwhile, will leave some room for markup on resale sites but make profitability less certain, especially on top-tier tickets.

To pull this off, like a game of cat and mouse, Rodrigo's team must keep the Silver Star tickets out of scalper's hands for the program to be a success. Few details about how this will work have been made public, but Rodrigo's registration site hints that the singer's team will directly select fans to participate. The real innovation, however, is a requirement that fans pick up their $20 tickets at will call on the night of the show; only then will they learn where their seats are located.

That's not too different from how box offices used to use will call-only pick up to fight scalping, but where that strategy would typically aim to protect the most expensive tickets this time it's being used on the cheapest. The limited number of tickets involved here will also help keep from overwhelming staff, whereas previously such a strategies became an unmanageable burden. Meanwhile, not knowing the section or row of a ticket makes it very difficult to sell it on secondary sales websites like StubHub, which requires scalpers to list tickets in the general vicinity of where they are located.

The plan isn't fool-proof -- when it comes to resellers, nothing is -- but it places enough hurdles in front of scalpers that most will hopefully be deterred from taking advantage of a program that's meant to get discount tickets into the hands of fans who otherwise wouldn't be able to afford to see Rodrigo in concert. And if the strategy is successful, it's easy to see it being duplicated by other artists, whose biggest frustration with ticketing tends not to be that their best seats are landing on the secondary market, but that seats affordable to their younger and less economically advantaged fans are ending up there too.

Comments

Post a Comment

Popular posts from this blog

Osho Quotes on Meditation

Osho Quotes on Meditation If tea-drinking can become a meditation, then anything can become a meditation — cooking or washing your clothes, any activity can be transformed into meditation. And the real sannyasin, the real seeker, will transform all his acts into meditation. Only then, when meditation spreads over all your life, not only when you are awake in the day — slowly slowly it starts penetrating and permeating your being in sleep too — when it becomes just part of you, like breathing, like your heartbeat, then, only, have you attained to the discipline, to the essential discipline of Zen. Meditation means: drop all thoughts, drop all ideologies, drop all knowledge. Drop the mind itself. The mind is constantly talking. If the inner talk can drop even for a single moment you will be able to have a glimpse of no-mind. That’s what meditation is all about. The state of no-mind is the right state. It is your state. Millions of people miss meditation because meditation has taken on...
2 comments
Read more

Im a mum I save time doing my kids lunches using savvy hacks its easy

EVERYONE parent will know just how crazy the mornings can be when you're getting the kids ready for school. From prepping their lunches, to getting them washed and ready - time can fly by. But one savvy mum has shared just the hack to help speed up the process in the mornings. The mum, who goes by the name of Azure MacCannell on TikTok, has revealed a super time saving trick. She preps all of the sandwiches for the week, and freezes them. Azure has two lines of separate pieces of bread next to each other, On one line she spreads peanut butter, and on the other line she spreads jam. Azure then places the bread on top of each other to make a sandwich, before using a crust cutter to make the sandwiches into smaller squares. She then puts them into a big container and freezes them and use them "as needed." Azure also freezes the crust for "delicious French toast sticks." The video attracted thousands of likes, with many rushing to the comments section to share their...
Post a Comment
Read more

OSHO on Ramakrishna

Sri Ramakrishna Enlightenment Osho : There is an episode in Ramakrishna’s life.... For his whole life he had been worshipping Mother Kali, But at the very end he began to feel,”It is duality; the experience of oneness has still not happened. It is lovely, delightful, but two still remains two.” Someone loves a woman, someone loves money, someone politics; he loved Ma Kali – but love still was divided in two. Still the ultimate nonduality hadn’t happened and he was in anguish. He began looking out for a nondualist, a Vedantist – for Some person to come who could show him the path. A Paramahansa named Totapuri was passing. Ramakrishna invited him to stop with him and asked, ”Help me to have darshan of the one.” Totapuri said, ”What’s difficult in that? You believe there are two, so there are two. Drop the belief!” Ramakrishna replied, ”But dropping this belief is very difficult – I have lived with it my whole life. When I close my eyes the image of Kali is standing there. I drown ...
Post a Comment
Read more