Skip to main content

Brandbuilding in a world on fire



Extreme weather and climate disasters are empowering individuals to demand urgent brand action. There is a chronic fear of environmental ...

Extreme weather and climate disasters are empowering individuals to demand urgent brand action. There is a chronic fear of environmental doom - eco-anxiety - among today's youngest generation, which companies are navigating alongside expectations that brands should make a meaningful difference in the world. Using global case studies, Humanity's Ryan Hughes and the Research Strategy Group's Amy Knowles will explore the behavioural science behind environmentalism and how some brands are turning eco-anxiety into eco-optimism through effective sustainability messaging.

Comments

Post a Comment

Popular posts from this blog

Osho Quotes on Meditation

Osho Quotes on Meditation If tea-drinking can become a meditation, then anything can become a meditation — cooking or washing your clothes, any activity can be transformed into meditation. And the real sannyasin, the real seeker, will transform all his acts into meditation. Only then, when meditation spreads over all your life, not only when you are awake in the day — slowly slowly it starts penetrating and permeating your being in sleep too — when it becomes just part of you, like breathing, like your heartbeat, then, only, have you attained to the discipline, to the essential discipline of Zen. Meditation means: drop all thoughts, drop all ideologies, drop all knowledge. Drop the mind itself. The mind is constantly talking. If the inner talk can drop even for a single moment you will be able to have a glimpse of no-mind. That’s what meditation is all about. The state of no-mind is the right state. It is your state. Millions of people miss meditation because meditation has taken on...
2 comments
Read more

Im a mum I save time doing my kids lunches using savvy hacks its easy

EVERYONE parent will know just how crazy the mornings can be when you're getting the kids ready for school. From prepping their lunches, to getting them washed and ready - time can fly by. But one savvy mum has shared just the hack to help speed up the process in the mornings. The mum, who goes by the name of Azure MacCannell on TikTok, has revealed a super time saving trick. She preps all of the sandwiches for the week, and freezes them. Azure has two lines of separate pieces of bread next to each other, On one line she spreads peanut butter, and on the other line she spreads jam. Azure then places the bread on top of each other to make a sandwich, before using a crust cutter to make the sandwiches into smaller squares. She then puts them into a big container and freezes them and use them "as needed." Azure also freezes the crust for "delicious French toast sticks." The video attracted thousands of likes, with many rushing to the comments section to share their...
Post a Comment
Read more

OSHO on Ramakrishna

Sri Ramakrishna Enlightenment Osho : There is an episode in Ramakrishna’s life.... For his whole life he had been worshipping Mother Kali, But at the very end he began to feel,”It is duality; the experience of oneness has still not happened. It is lovely, delightful, but two still remains two.” Someone loves a woman, someone loves money, someone politics; he loved Ma Kali – but love still was divided in two. Still the ultimate nonduality hadn’t happened and he was in anguish. He began looking out for a nondualist, a Vedantist – for Some person to come who could show him the path. A Paramahansa named Totapuri was passing. Ramakrishna invited him to stop with him and asked, ”Help me to have darshan of the one.” Totapuri said, ”What’s difficult in that? You believe there are two, so there are two. Drop the belief!” Ramakrishna replied, ”But dropping this belief is very difficult – I have lived with it my whole life. When I close my eyes the image of Kali is standing there. I drown ...
Post a Comment
Read more